The Dulux Colour of 2024: Sweet Embrace™

The Dulux Colour of the Year 2024 is Sweet Embrace™. It is a soft blush pink, which gently invites a tranquil aura and promises to infuse spaces with a reassuring sense of stability, serenity, and approachability. Its delicate hue shifts subtly with the play of light, giving more of a warmth than what you originally might think. Beyond its standalone elegance, the Dulux Colour of the Year serves as a versatile cornerstone, complementing many other shades. We can’t help but love it too!

To give more of a flavour of how Dulux sees this colour reflected within homes, they have created three palettes:

Warm Colours
Calm Colours
Uplifting Colours

“Sweet Embrace™” allows you to create totally different looks, and whether you want to create a traditional or contemporary space.

Warm Colours

Calm Colours

Uplifting Colours

In the words of Marianne Shillingford, the creative director of Dulux UK:

“What is so wonderful about Sweet Embrace™ is its soothing subtlety. While being a beautiful standalone colour, it’s a hue that matches perfectly with so many other shades so that decorators can use it as a backdrop to build a totally individual space upon. A shade as versatile as Sweet Embrace™ encourages us to get creative and fashion spaces that allow occupants to feel completely at home.”